Business Diversity Walking Tour to take place in Grand Island

Release Date: 

10/01/2018

Contact(s): 

Griselda Rendon, Center for Rural Affairs Latino loan assistant, griseldar@cfra.org, 308.850.4820; or Rhea Landholm, brand marketing and communications manager, rheal@cfra.org, 402.687.2100 ext 1025

GRAND ISLAND, NEBRASKA – A variety of businesses will take part in the 2018 Business Diversity Walking Tour, on Friday, Oct. 5. This free event is hosted by the Center for Rural Affairs' Rural Enterprise Assistance Project, University of Nebraska-Lincoln Extension, and the Multicultural Coalition.

To showcase their businesses and attract non-Latino customers, Latino entrepreneurs in Grand Island invite the public to this walking tour held in celebration of Hispanic Heritage Month. This will be the event’s third year.

The tour will take place from 5 to 7 p.m., starting at the Multicultural Coalition office, 325 W 4th Street, Grand Island, Nebraska.

Attendees are provided with an opportunity to experience a different culture and make connections with local business owners.

“We want to facilitate a connection for those who might be skeptical in visiting Latino businesses in the area,” said Griselda Rendon, Latino loan assistant with the Center for Rural Affairs. “They want those community members who have not been in their business to know they provide excellent customer service, offer a friendly atmosphere, and will be delighted to have them come back.”

Participating businesses will provide an introduction of who they are, where they came from, how long they had been in the community, and what made them decide to start a small business.

“The walking tour is like an icebreaker; a very natural way of making an introduction and a connection with local businesses,” Rendon said. “We were asked to bring it back every year.”

Registration is required by Oct. 3. To register, contact Griselda Rendon at 308.850.4820 or griseldar@cfra.org.

Visit cfra.org/events for more information. Center for Rural Affairs’ REAP provides business training, technical assistance, microloans, and networking to small businesses in Nebraska.