Nebraska Rural Farmers Market Handbook

Small Towns
Farm and Food
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Are you considering implementing a farmers market in your community? Do you want to improve your farmers market outreach?

The Nebraska Rural Farmers Market Manager Handbook brings together ideas, inspiration, and insight from farmers markets across Nebraska. It is the culmination of research, hands-on experience, and interviews with market managers, vendors, and professionals.

Download this toolkit for advice and inspiration from Nebraska's farmers markets.

Markets began as a way to do business, but have evolved into a way to connect people with their communities, food producers, and the land that surrounds them.

What's included in the toolkit:

  • What is a farmers market?
  • What does it mean to be a market manager? 
  • Planning your farmers market
  • Preparing for market season
  • Improving and measuring market performance


U.S. Department of Agriculture

Buy Fresh Buy Local Nebraska 

Nebraska Extension

Center for Rural Affairs

Northeast Iowa RC&D

Need help with your farmers market or want to start one in your community? Contact us at 402.687.2100 or

U.S. Department of Agriculture Farmers Market Promotion Program grant #AM190100XXXXG086 supported this work. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the authors and do not necessarily reflect the view of the U.S. Department of Agriculture.

Disclaimer: The information provided in this toolkit is for educational purposes to assist farmers market management in improving their market operations. This material is not intended, and should not be used, as a substitute or replacement for individual legal, financial, or actuarial advice. Each market organization should consult a relevant professional advisor when making business decisions as appropriate.