Social media series helps businesses of all kinds


When the coronavirus pandemic hit in 2020, many business owners figured out new, innovative ways to draw in potential customers. One of the alternative methods to face-to-face interaction is the use of social media. 

Recently, “Why Social Media?” was provided by the Center for Rural Affairs as part of its social media marketing series. 

While looking for ways to expand the audience of the Holiday Express Bus in Grand Island, Nebraska, Carole Urbom, director of growth and development, found this training course. The business is a school bus, motor coach, and luxury transportation company that runs routes and activities for school districts as well as weddings, birthdays, and other events

“I chose this specific training because social media is how people find out about your business and I wanted to learn new tips,” she said.

Holiday Express Bus isn’t just the place she works, but the owners have been family friends for years. Carole took the training to help spread the word through digital media marketing of this business that has been around for three generations.

“Initially, I thought I would be able to pick up some items about social media by attending these training courses, but after attending, I learned more than I expected,” she said. “I am most looking forward to learning more about marketing in general, sales, and social media marketing through this series and other courses from the Center for Rural Affairs.”

Small businesses aren’t the only beneficiaries of the social media training. Carissa Uhrmacher, assistant director of Career Services at Hastings College, signed up to promote workshops and learning events for students.

“This social media series looked like a good chance to learn more about impactful ways of getting the word out about our events,” she said. “I am thankful for the opportunity to take a free course with such good coverage of information.”

The next upcoming event in the Social Media Marketing series will be May 26 at noon CT. To sign up, visit