The unexpected passing of Jeff Reynolds, long-time director of the Rural Enterprise Assistance Project (REAP), made 2017 a year of change and transition for our small business development work.
Jeff was committed to rural small business development, and to each and every small business owner we ever worked with. Since becoming program director in 2000, Jeff led a dramatic expansion of our small business lending, training, and technical assistance work.
He fundamentally believed in small business development as a strategy for small towns. He helped design, campaign for, and win both state and federal programs that now provide resources to other small business development organizations. His impact extends far beyond Nebraska.