What do you get when you have an event targeting entrepreneurial women? Lots of sharing of ideas, inspiration, and information! That’s what took place at the Women Entrepreneurs Conference held at the YWCA of Grand Island on March 20, 2013.
Marketing tips and advice came from Ann Martin of idea bank marketing in Hastings. Ann shared great information about customer service. You know how important first impressions are, right? Think of the voice that answers the phone at your business. Then carry that enthusiasm and service to your online and social media marketing.
Karen Linder, Linspiration, Inc., shared her wisdom on Ladies Who Launch. Karen delved into the characteristics of successful women entrepreneurs, using examples from her book, “The Women of Berkshire Hathaway.” You could purchase the book for future inspiration and encouragement – and a great read!
We also addressed the Affordable Care Act. Sean McGuire presented straightforward information about specifics business owners will need to know as the law moves forward. Find out more at healthreformexplained.com. (See the all the Center's reports on the Affordable Care Act here, including one on What It Means for Small Business.)
Odee Ingersoll represented the Nebraska Business Development Center. He talked about planning for business succession. Keeping rural businesses prospering is a key to building healthy rural communities. Are you preparing for your businesses’ succession/transition phase?
One of the best steps to take when you start a business is talking to those who have “been there, done that.” Three panel members talked about their career progressions. Panel members were: Alison Martin, Two Paw Pets, Inc. and The Tail Waggin, Grand Island; Margaret Kring, My Fair Lady’s Fashions, Holdrege; and Tonja Broadwell, Kelly Supply/KDSI, Grand Island. They answered questions from the audience and willingly shared from their experiences.
New information, support and encouragement, and networking throughout the day = a great conference. We’re planning a repeat next year, so stay tuned!
Thanks to the YWCA of Grand Island and the Small Business Administration Nebraska District Office for partnering with the REAP Women’s Business Center to host this event. Read more about Women Entrepreneurs Conference Abuzz with Networking