By Ijeoma S. Nwatu, digital strategy and communications consultant, SBA.gov/blogs/simple-social-media-guide-small-businesses
Remember that social media is a dialogue and conversation. Small businesses can leverage platforms to expand visibility, increase sales, or inform their audience.
Managing social media – from content to execution – takes effort and time. If you do not have the resources to manage multiple accounts, think wisely in which ones you will invest in.
Depending on the size, location and industry of your business, you might focus on more visual platforms like Instagram, Snapchat and Pinterest. Get creative in showcasing behind-the-scenes pictures of your restaurant or interview clips with the craftsman building your next project.
If your business relies heavily on sales and is in a very professional line of work, using LinkedIn would be appropriate.
Social media does not have to be complicated. Keep it simple by investing in a few platforms that aim to engage your audience and customers while positively representing your brand.
Timing, engagement and an organized process of developing and sharing content is also important.
Don’t take yourself too seriously, have a little fun!
Feature photo: Adobe Stock
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