Our 4th biennial assessment of rural small business trends, needs, and concerns showed some notable findings. Overall hiring and job creation activity was up. Participation of Latino-owned businesses in the survey increased dramatically.
Latino-owned businesses were more likely to be owned and operated by women. The owners were, on average, considerably younger than the overall sampling group. These trends create unique business needs and exciting development opportunities.
The biennial survey administered in January, February, and March 2014 sampled opinions of nearly 232 small business owners, 35 lenders, and 127 business technical service providers in rural Nebraska.
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