Farmers Market Promotion Program

Cash to improve direct producer-to-consumer marketing channels

How Does it Work? | Examples | Ready to Apply? | Resources | Learn More

The Farmers Market Promotion Program funds marketing proposals for community-supported agriculture programs, farmers markets, roadside stands and other direct market strategies.


1. In 2009, the Center for Rural Affairs received $84,123 from the Farmers Market Promotion Program to increase the number of Hispanic/Latino farmers in Iowa and Nebraska. The goals are to:

  • Establish a community garden training site.
  • Lead hands-on training on production techniques, and farm business management.
  • Provide legal and financial counseling.
  • Provide access to farmers markets and individual technical assistance.

2. In 2009, the Northeast Organic Farming Association of Vermont received $94,789 to strengthen farmers markets, community supported agriculture outlets, and farm stands in Vermont by:

  • Enhancing professional development opportunities for market managers, board members, and farmers.
  • Increasing access to direct marketing outlets in Vermont through the use of Electronic Benefits Transfer Programs.

How Does it Work?

Who Can Apply:

  • Groups of farmers/ranchers: Main StreetThe City of West Lafayette, Indiana, received $38,000 in 2007 to create a “lean and green” marketing program at the local farmers’ market.
  • Nonprofit organizations
  • Agricultural Cooperatives
  • Local Governments
  • Economic Development Corporations
  • Regional Farmers’ Market Authorities
  • Public Benefit Corporations
  • Tribal Governments

Specific Grant Uses:

  • Developing relevant financial and marketing information
  • Business planning
  • Improving market access and education for consumers
  • Organizing markets and direct marketing networks
  • Training and educational programs for new farmers/ranchers
  • Programs for professional development of farmers market managers, vendors and organizations
  • Agritourism activities
  • Electronic benefit transfer for federal nutrition programs at farmers markets and community supported agriculture enterprises

Ready to apply?

Contact the United States Department of Agriculture at 202.720.8317


United States Department of Agriculture, Agricultural Marketing Service

Promotional Ideas for Farmers Markets

Farmers’ Market Resources for Market Managers

Learn More

For more information on this program, contact Cora Fox at 402.687.2100 ext. 1012 or

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