Business Plan Basics Training

Hands-on exploratory sessions designed for small business owners

A business plan will give lenders and financial backers a full picture, give a "road map" for a future direction, help anticipate capital and equipment needs, and help you measure progress and anticipate problem areas.

Primary topics covered in the training include:

1. Marketing

  • Define your trade area.
  • Identify customers and competitors.
  • Identify new products/services and the demand for these products/services.


2. Customer Relations

  • Learn how to increase your customer base.
  • Learn how to work with all personalities.
  • Learn how to use word-of-mouth as part of your advertising plan.


3. Financial Management

  • Review bookkeeping systems that will work for you.
  • Learn to understand what the numbers are telling you.
  • Learn to understand balance sheets, income statements, and cash flow statements.


4. Advertising/Promotion

  • Explore options for affordable advertising.
  • Learn how to schedule advertising for the greatest impact.
  • Review what works for other businesses.
  • Design promotional activities.


5. Goal Setting

  • Learn the benefits of goal setting.
  • Develop goals for your business and personal life.
  • Find more time in your schedule.
  • Turn your goals into reality.


See what trainings are currently scheduled.

To arrange for a training to come to your community, contact Monica Braun, REAP Women's Business Center Director at

REAP and the Women's Business Center use the NxLevel Business Plan Basics for MicroEntrepreneurs curriculum and work in collaboration with the Nebraska EDGE program on curriculum delivery.

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