Boost Profits and Increase Customers - Learn How to Avoid the Recession at MarketPlace

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Joy Marshall,, Phone: (402) 614- 5558 or Elisha Smith,, Phone: (402) 687-2103 ext. 1007
Lyons, NE - Several marketing specialists will offer their expertise to business owners at MarketPlace on Wednesday, February 25, 2009 in North Platte, NE at the Sandhills Convention Center.
One of many to present include marketing expert Dave Buchholz of David & Associates. He will present his knowledge during two sessions titled "Marketing 101: Improving the Impact of Your Marketing Efforts."

"Many small business owners are very good at doing what they do, but they struggle with marketing and advertising," said Buchholz. "During this session, we will provide down-to-earth, practical ideas that any business can use to better focus their marketing efforts. There will be plenty of time for questions and issues that are on the minds of participants."

Buchholz says that participants of the session will discover basic marketing principles that have a bottom-line impact on their business. They will learn how to create a distinct identity for their business; the most effective way to distribute their message; how to build value for what they do; how to connect with their customers; and how to build their business without wasting a lot of money. "This is a practical, real-world look at ways to improve the effectiveness of and return on your marketing and advertising investment," commented Buchholz.

"The Center for Rural Affairs has a passion for helping rural entrepreneurs succeed, and this program is just one of many that is directly targeted to providing the tools and tactics needed for business success," concluded Buchholz. "The Center is a great resource for people looking to start or grow a small business."
Other marketing sessions will feature online marketing, networking, and surviving and thriving in a changing economy.

Early Bird Registration of $35 has been extended through noon on Wednesday, February 18. Registration includes a meal featuring Nebraska-raised meat, tomatoes and cucumbers, plus refreshments; a binder of proceedings, and a tremendous number of resources and expertise in one location. (A fish entree will also be available.)
Joy Marshall, with the Center for Rural Affairs, said, "In a tight economy, people tend to ask whether they can afford to attend professional events. The better question is - can you afford not to? Don't miss out on the valuable training and networking at this year's MarketPlace."

For more information on MarketPlace and a full look at this year's program or to register: Or contact Joy Marshall,, (402) 614- 5558.

The Center for Rural Affairs is an equal opportunity provider and employer.

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