Recession Proof Your Business - Learn How at MarketPlace

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Joy Marshall,, Phone: (402) 614- 5558 or Elisha Smith,, Phone: (402) 687-2103 ext. 1007

Lyons, NE - Business owners who want to discuss tips and strategies that can be implemented during this time of economic concern will have that opportunity during an informal session at MarketPlace, Nebraska's premier rural small business and entrepreneurship event. "Recession Proofing Your Business" is just one of many sessions being conducted at the MarketPlace conference.This unique session is an opportunity to brainstorm ideas and ask questions of several small business specialists with knowledge in this area.

The MarketPlace event will take place on Wednesday, February 25, 2009, at the SandhillsConvention Center in North Platte, Nebraska from 7:30 a.m. to 5:00 p.m.

Center for Rural Affairs' Rural Enterprise Assistance Program specialists will discuss recession proofing ideas for businesses and will be available to talk about strategies. People can discuss what they are doing and what changes they can make. Laptops equipped with QuickBooks will be available, and a professional will assist folks with setting up their books.

"In this economy, many, if not most, small businesses are operating on very tight budgets to simply get by. Some call this 'bootstrapping' or operating on a 'shoestring.' In either case, it is possible to successfully operate a business on a shoestring," said Jeff Reynolds of the Center for Rural Affairs.

Business owners and entrepreneurs will have many opportunities to attend other sessions during MarketPlace that will help out in a challenging economy. For instance several financial sessions will illustrate the major components of a successful business plan and putting together a viable set of financial projections. Marketing sessions will demonstrate how to create a unique brand message, improve the effectiveness of advertising, and strengthen relationships with customers. Participants can attend networking sessions to sharpen networking skills and grow their business. Agriculture related business owners can attend sessions on building local food networks, tools and dollars for beginning farmers, organic farming and incentive programs available.

"In order for people to take advantage of the super early bird registration deal (tickets are half off) they must register by February 11, 2009," commented Joy Marshall, Center for Rural Affairs. "Just $35 a ticket is quite a bargain for all this expertise in one location. We don't want them to miss out on this great opportunity."  Tickets to the event include outstanding local food during breaks and lunch.

MarketPlace will feature up to 50 booths filled with successful small businesses, service providers, and other conference sponsors. Attendees will be able to meet with experts in many fields - attorneys, CPA's, web designers, etc. - who will be available throughout the day to answer participant questions.

MarketPlace educational tracks include Business Development, Finance, Marketing, Community Development, Agriculture, Technology, Youth, Policy and Hispanic Entrepreneurship (with sessions available in Spanish). Entrepreneurs with ideas for start-up businesses, established businesses, agricultural businesses, and youth businesses will find topics of interest. There will also be sessions covering ideas for entrepreneurial communities, and practical rural policy perspectives.  

Three pre-conference sessions are also being offered this year on Tuesday afternoon, Feb. 24 at Mid-Plains Community College. These focus on marketing, media, and promotion; think tanks and incubators for a community; and intellectual property.

For more information on MarketPlace and a full look at this year's program or to register: . Or contact Joy Marshall,, (402) 614- 5558.

The Center for Rural Affairs is an equal opportunity provider and employer.

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