Hitting the Road with a Marketing Master

Ask a set of small business owners what training they need most, and the overwhelming answer will be, “I need more help with marketing!” At least that’s what we discovered in our last Small Business Needs Assessment survey of REAP members, lenders, partners, and other businesses.

The REAP Women’s Business Center took to the road to address that request. We held a series of seminars with Dave Buchholz of David & Associates fame. Dave owns a Nebraska-based marketing communications firm and serves regional, national and international clients in retail, professional services, agriculture, agribusiness, biofuels, manufacturing, tourism and economic development.

We were fortunate to pair with local economic development agencies and chambers for these sessions. The Women’s Business Center hosted “How to SQUEEZE More Out of Your Marketing” sessions in Broken Bow, Valentine, Plattsmouth, Beatrice, Seward, and McCook.

Participants discussed basic marketing principles that have a bottom-line impact. Dave shared how to establish a distinct identity for your business. He shared three ways to build your business, and how to compete on VALUE, NOT PRICE. Finally, Dave had participants consider how you can best connect with your customer (Hint: it may not be the way big businesses do!).

Here’s what participants had to say about the sessions: Excellent content and delivery! Great Pointers – I will use many ideas of the tips and suggestions. Great Information! Great ideas that we can use. Highly recommend this!

Keep your eye on the REAP Women’s Business Center calendar to find out when the next sessions take place. And be sure to check out our REAP WBC Online Training option. These courses would make a perfect summer activity, and can be completed from anywhere.