Custom Sports Hits Homerun with Quality Service and Products

Growth is the name of the game for Greg and Kristi Parr. They started Custom Sports in the small rural community of Neligh, Nebraska, in 2004 and have been hitting homeruns ever since. Aptly named, Custom Sports provides custom T-shirt and other sports apparel. The business offers custom embroidery in addition to screen printing. 

By 2011, business was booming. Greg and Kristi decided to relocate to Battle Creek, Nebraska, where a larger building was available. The Center for Rural Affairs’ Rural Enterprise Assistance Project (REAP) was able to assist with this relocation through a REAP loan.

In less than a year, Custom Sports had outgrown their new location. Our REAP program was on hand again, and this time the move was to Norfolk, a shopping hub for northeast Nebraska. The new building was situated right next door to the USPS office and warehouse, which made it much easier to ship products.

One factor of Custom Sports’ quick growth was a 3-year contract they won with the Nebraska Schools Activities Association (NSAA). They signed on to provide T-shirts and other sports apparel for high school state championships. This meant sending a lot of gear through the mail.

In early 2014 the Parr’s and Custom Sports were rewarded for their excellent work and quality products by a 5-year contract extension from the Nebraska School Activities Association. In addition, they provide T-shirts and sports apparel for individual schools and other sporting events.

Sales range from 1,000 to 4,000 T-shirts for each state event. Other products provided for the events include T-shirts with long sleeves, caps, sweats, and more. Events include girls and boys basketball, baseball, wrestling, girls and boys cross country, football, girls and boys golf, speech, play production, girls and boys soccer, volleyball, softball, swimming and diving.

And sales have continued to climb. In fact, the Parrs built a 24 X 50 foot addition to their building to make room for another screen printing machine and dryer, doubling the capacity to produce screen print products. The double lines make it much easier to produce T-shirts and other apparel on short notice once teams have qualified for tournaments.

Custom Sports continues to seek additional product lines for sales, growth, and diversification. These include marketing and sales of uniforms, shirts, caps, and apparel for commercial and industrial businesses.

Custom Sports
Greg and Kristi Parr
2505 South 13th Street
Norfolk NE 68701