The Center for Rural Affairs is seeking a full-time bilingual (English and Spanish) Communications Associate who will office from or near Lyons, Schuyler, or Grand Island, Nebraska to join the communications team.
The ideal candidate will be passionate about digital marketing, including social media, website management, and other digital marketing platforms. They will have a proven ability to build relationships and work with diverse staff who have diverse communications-related needs. They will be creative, energetic, and committed to delivering results while creating communication pieces that pop.
Who We Are
The Center for Rural Affairs is a dynamic, energetic nonprofit organization working to build a better rural future for all. We’ve done this work for more than 48 years and we do it from rural places. Our work creates opportunities for beginning farmers, new business owners, and first-time advocates. The Center’s work is rooted in principles of diversity and inclusion. We believe that a diversity of people and ideas strengthens our work, our workplace, and our communities. We celebrate this diversity and we are committed to advancing practices that create an equitable and inclusive workplace. We take equal opportunity seriously and we welcome and support all applicants and team members. Additional information can be found at cfra.org.
What You’ll Do
The Communications Associate, who is based in or near Lyons, Schuyler, or Grand Island, Nebraska, reports to the Communications Manager and works with the Communications team, is responsible for the following:
- You will assist the communications team with project deliverables that reflect culturally relevant audience insights and inclusive communications.
- You will assist in developing website content that is culturally responsive, supports organizational goals, and engages and educates target audiences.
- You will optimize website copy, research, and implement keyword opportunities for both search engine optimization and voice search.
- You will report on and review metrics of the website and social media to measure content effectiveness and make recommendations.
- You will be responsible for the Center on social media, ensuring that voice and personality is reflected in all content appropriate for each channel.
- You will drive community engagement on social media and lead the development, execution, and internal communication process of social media plans, which includes writing copy for social media.
- You will be responsible for the Center’s brand on social media, helping to develop voice appropriate for each social media channel, and ensuring that voice and personality is reflected in all copy, content, and creative.
- You will provide technical assistance to lending services team members on their Facebook brand pages.
- You will manage Google Ads, optimizing ad copy and website content, performing search query mining, and researching trends, keywords, and competitors to create new and expand existing campaigns.
- You will be responsible for event promotions, including routing reviews and approvals through staff for work as required.
- You will engage in email targeting, writing, and sending email newsletters, event promotions, and drip marketing campaigns.
Who You Are & Keys to Success (the must-haves)
To be successful in this job, you will excel in four areas:
- Relationship-building: You develop and maintain strong, collaborative working relationships with a diverse group of stakeholders and can bring in allies and coalition partners from marginalized communities statewide, such as people of color, people with disabilities, low-income families, people experiencing homelessness, and immigrants. You know how to build alliances and find points of collaboration even when there are competing interests.
- Drive to achieve results: You have a track record of accomplishing ambitious goals and getting results even when there are obstacles. You set a high bar and meet it because you think three (or 30) steps ahead to anticipate hurdles and come up with pragmatic solutions. You plan backward and involve stakeholders appropriately.
- Inclusive leadership and management: You approach leadership with a mindset of “power with” rather than “power over” and regularly include others in decision-making. You have experience managing multiple projects and keeping tasks from slipping through the cracks. You use resources wisely and can provide clear direction to staff, partners, consultants, and volunteers to leverage time and talent for impact.
- Commitment to racial equity and social justice: You recognize the role of race, income, age, immigration status, and other identities in addressing disparities, and you consistently amplify community voices to advocate for more equitable solutions. You recognize how your own identities show up in the work, and welcome, reflect on and act on feedback with an eye toward continuous learning about race, ability, and other lines of difference.
To be considered for the position, you are fluent in speaking and writing in English and Spanish.
If you were here right now, you would be
- Creating and delivering content for email distributions, the website, social, and media channels.
- Managing Google Ads, optimizing website copy, researching, and implementing keywords creating opportunities to promote the Center’s services.
- Partnering with staff across program areas to create event promotions, and using social media platforms to drive event registrations.
- Providing technical assistance to the Lending Services team members for their Facebook brand pages.
What Else You Should Know
This is a full-time non-exempt position based in a flexible location in or near Lyons, Schuyler, or Grand Island Nebraska. This position will require occasional travel by car throughout Nebraska. This position has a salary range of $42,000 to $50,000 with top-notch benefits that have a cash value ranging from $10,000 to $29,500, depending on family status and tenure with the Center.
The Center for Rural Affairs is an Equal Opportunity Employer and participates in E-Verify.
How to Apply
If you would like to work for an organization that has a national reputation as one of the top organizations in the country that works to make rural communities more vibrant, apply by sending your resume, cover letter, three professional references, and three samples of your media and communications work to email@example.com. In the cover letter, please include how your personal and/or professional experiences have positioned you for success in this role and any DEI or Racial Equity-related work, skills, or expertise you want us to know about. Let us know how you heard about this position and why you want to work for the Center.