“What to wear?” is every woman’s daily dilemma, and a problem Refined Boutique and Reclaimed Brands, in North Platte, Nebraska, is able to solve.
In 2010, Missy Couse and her husband considered starting a business.
She asked him if it made a difference what they sold. His response was, “no.” However, when she mentioned a boutique, she could tell he was skeptical. He let her run with it.
Like most businesses, the boutique started out very small, in a side space of a salon, and expanded slowly.