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Recent posts by Juan Sandoval

Meet Juan Sandoval, REAP Hispanic Business Center Director

I grew up in the 3rd largest city in Venezuela. When I moved to Norfolk, Nebraska in 1999, it was a bit of a culture shock. But I love that everyone in town knows who I am. Everywhere I go, I run into a friend.

I have learned to appreciate the little things in life. When I’m driving through Nebraska, I take a moment every day to look at the beautiful prairies, small farms, red barns, soy and corn fields, feedlots, and many brick buildings dating from the 1800-1900s. In all, Rural America is a great place to live.

Do Your Homework to Avoid Costly Fines and Headaches

There is no secret about differences in opening a business in many Latin America countries and in the United States. Latinos decide to become micro-entrepreneurs in their own countries because of the lack of jobs. They need to provide for themselves and their families and move to what is known as the informal or grey economy.

Be Smart: Technology Is the Key

On February 25, I conducted a workshop via Skype from Durham, North Carolina, to a crowd at the College Center in South Sioux City. The session was titled "Incorporating Technology in Your Business."

How much do you know about technology? You can test your knowledge through a number of online quizzes. It turns out, the most knowledgeable are teenagers from 14 to 15 years old. They scored up to 113 points, exceeding the average of 100. Even more surprising, a 6 year old knows as much about technology as some people who are 45!

Celebrating Rural Life and Building the Economy Business by Business

At the end of 2014, I traveled to Brookings, South Dakota, to visit friends. As we were eating, a couple seated at our table began to complain about rural living. I don’t remember if I used to be as passionate about rural communities as I am today. Nowadays I can’t keep my mouth shut. I started highlighting all the positive things of living in smaller communities.

A Gem of an Idea Gets this Business Rolling

Starting a business can be quite complicated, especially if you haven’t thought about the details involved in structuring the business, looking for startup capital, doing inspections, or looking for a location.

The history behind Luis Onate, owner of The Granola House in Norfolk, Nebraska, is no different. Luis worked as a restaurant manager a few years before he joined the Bakery Team at the local Hy-Vee. His experience was one of the multiple motivations to start his own business.

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