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Recent posts by Juan Sandoval

Food Truck Provides Perfect Showcase for this Entrepreneur

Food trucks are a fairly new way to dine in the Norfolk, Nebraska, area. Eight years ago, Arcadio Zepeda wanted to start his own restaurant. He had been working at Michael’s Cantina, a popular Norfolk restaurant, and knew how to make food that people would enjoy eating.

Top 15 Types of Latino-owned Businesses

A few weeks ago, a colleague asked me why Latino micro entrepreneurs focus on retail or construction businesses instead of developing other ideas. As a loan specialist who works directly with Latino businesses, my immediate thought was, I see more than retail.

I decided to look into it. I found an analysis of the nations’ top 15 small business categories owned by Latinos. The study used census data from 2010 to 2015, and was done by the Fiscal Policy Institute.

Meet Juan Sandoval, REAP Hispanic Business Center Director

I grew up in the 3rd largest city in Venezuela. When I moved to Norfolk, Nebraska in 1999, it was a bit of a culture shock. But I love that everyone in town knows who I am. Everywhere I go, I run into a friend.

I have learned to appreciate the little things in life. When I’m driving through Nebraska, I take a moment every day to look at the beautiful prairies, small farms, red barns, soy and corn fields, feedlots, and many brick buildings dating from the 1800-1900s. In all, Rural America is a great place to live.