Our new assessment of rural small business trends, needs, and concerns in Nebraska shows some promising data. Most notable was the overall increase in hiring and job creation activity. The dramatic rise in Latino-owned businesses participating in the survey was also encouraging.
Interesting demographic trends among Latino business owners came to light. The owners were, on average, considerably younger than the overall sampling group. Also, business owners were more likely to be women. These trends create unique business needs and exciting development opportunities.