Columbus REAP Roundtable Members Actively Learning

Members of the Columbus REAP Roundtable group are sharing experiences and learning from one another. In July, members met at Erstwhile Farm, LLC, in rural Columbus. Participants that evening were treated to a delicious meal comprised of products grown or produced at the farm.

Pork sausage, potatoes, and pickled eggs were some of the delectable items on the menu. Owner Lanette Stec shared with the group their goal of producing healthy foods, promoting locally, and working together as a family. A tour of the farm completed the evening.

The August meeting was held at the Central Community College Columbus Campus. Member Tracy Buzynksi, Encourage Me Kids!, shared tips from a “Freelance Graphic Artist Point of View.”

Graphic Design Tips:

  • Consistency in advertising is important.
  • Have someone else proof your work.
  • Listen to your client’s needs and wants.
  • Charge fair market value for your services.
  • Make yourself the authority.

At that session the group also heard from Connie Hancock, Extension Educator, and Anita Schaepe, Web Editor and Content Consultant, both from the University of Nebraska – via the Internet. Connie and Anita shared “The Good, The Bad and The TRUTH” about Product Descriptions on a business website. Business owners want to use descriptions that “sell.”

Product Description Tips:

  • Sell the “dream.”
  • Don’t overlook the details.
  • Accuracy is essential.
  • Seriously, don’t overlook the details.
  • Sell the benefits.
  • Make it easy to read.
  • Write to your Target Market.
  • Make them feel good about themselves.
  • Include a “Call to Action”– always ask for the sale.

Connie and Anita recommended this website for information: http://www.ecommerce-guide.com/

At the September meeting, member Mickey Leptak, Fine Furniture Care Secrets, spoke to the group and challenged them with “I DARE YOU!” Mickey has had several successful ventures throughout her entrepreneurial career. She encouraged all in attendance to never stop learning. She brought a number of resource books that have assisted her along the way.

For more information on organizing a REAP Roundtable or ideas for monthly meetings, contact Monica Braun, monicab@cfra.org or 402.643.2673.