Small Business Needs: Findings of the 2012 REAP Survey

This survey gathered information to evaluate the needs of Nebraska’s small businesses from the perspectives of both business owners and the people who serve them. Results show that rural small businesses, regardless of size, maturity or any other characteristic, appear to have similar challenges and needs. Many small business owners start out with limited amounts of financial resources and insufficient business plans. As businesses grow and mature, financial issues and related challenges continue to plague many.

The technical training needs for many small businesses are also similar regardless of business size, age or other characteristics. The survey results do provide some interesting and challenging insights into how training and education can be provided to entrepreneurs scattered across a state as large as Nebraska.