Deadline Approaching for Farmers Market Promotion Grants

Release Date: 

03/30/2007

Contact(s): 

Mike Heavrin, mikeh@cfra.org, (402) 687-2103 ext. 1008<br/> or Elisha Smith, elishas@cfra.org, (402) 687-2103 ext. 1007

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Lyons, Nebraska – April 13, 2007 is the last day to submit applications for USDA’s Farmers Market Promotion Program (FMPP) grants.

The Farmers Market Promotion Program was created through a recent amendment of the Farmer-to-Consumer Direct Marketing Act of 1976. The grants, authorized by the Farmers Market Promotion Program, are targeted to help improve and expand domestic farmers markets, roadside stands, community-supported agriculture programs and other direct producer-to-consumer market opportunities.

Approximately $1 million is allocated for Fiscal Year 2007 for the Farmers Market Promotion Program, with the requirement that the maximum amount awarded for any one proposal cannot exceed $75,000. Entities eligible to apply include agricultural cooperatives, local governments, nonprofit corporations, public health corporations, economic development corporations, regional farmers’ market authorities and Tribal government.

“The Farmers Market Promotion Program is a great opportunity to help producers and communities cover some of the start-up costs of establishing a local farmers market. And it helps with advertising associated with farmers markets. Farmers markets are good for communities, bringing farmers and consumers together to create a stronger local economy and providing consumers with fresh, affordable produce,” said Mike Heavrin with the Center for Rural Affairs.

Fresh, locally grown produce that is picked when perfectly ripened has enhanced taste, texture, aroma, and nutritive value of the produce.

Farmers Markets also help reduce the amount of energy used for food transportation. The existing system of food transportation and distribution requires enormous amounts of energy and resources. Before reaching your table, the average food item in the United States will travel 1,300 miles. Only about 10% of the fossil fuel energy used in the world’s food system is used for production. The other 90 percent goes into packaging, transportation, and marketing of the food.

For more information on the Farmers Market Promotion Program Grants and how to apply, visit: http://www.ams.usda.gov/FMPP. Or contact Mike Heavrin, Program Cooperative Development Manager at the Center for Rural Affairs at (402) 687-2103 ext 1008 or mikeh@cfra.org.

For more information visit: www.cfra.org.



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The Center for Rural Affairs is a private nonprofit specializing in strengthening small businesses, rural communities, and family farms and ranches.

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