Social Media Use & Small Business

Social Media Use by Age

20-29	65%
30-39	72%
40-49	65%
50-59	50%
60+	39%

No surprise: social media use is highest among younger business owners. But don’t count out the over-50 crowd. Half of those in their 50s reported using social media, and 39% of those 60+ did as well.

Social Media Use by Gender

Female	48%
Male	34%

Females used social media significantly more than their male counterparts. Given that, can you guess which of the following businesses are more often owned by women or men?

Social Media Use by Business Type

Retail	53%
Online	50%
Other	49%
Service	43%
Agricultural	35%
Manufacturing	28%
Construction	0%

You’d be right if you picked construction, manufacturing, and agricultural businesses as male-dominated. Women are more likely to own and operate the other four types.

You can find the complete Small Business Needs Assessment here.