Center for Rural Affairs

Farmers Markets are popping up in small towns all across the country. Growers realize there is interest (and customers!) for fresh locally-grown food. Markets put local dollars in local pockets. They impact the health of local folks.

A customer admires home-grown tomatoes at the new Davenport, Nebraska, farmers market. The grower is right there to answer questions, give tips, and encourage hands-on exploration! Does your town have a farmers market? Tell us about it! Source: Amy Radding

Savvy grocery store owners who see the Market as a compliment to their own business benefit too. Some advertise a “Farmers Market Special,” highlighting ingredients to turn that just-purchased fresh zucchini into bread. Or they show-case Farmers Market growers in their stores.

Farmers Markets drive more than economic and health benefits. They serve as community builders, bringing people together in a relaxed atmosphere. Folks talk with neighbors and take a few minutes to slow down and catch up.

I recently attended a new Farmers Market where tables were overflowing with fresh vegetables, fruit, and baked goods, and the town was overflowing with customers.

Here’s what I noticed most. People were happy about being there – selling, buying, or just enjoying being out in the evening talking with neighbors. The community came together to enjoy the experience. Important conversations took place. People were getting to know each other better, and relationships were being built.

The experience doesn’t stop there. As folks go home and prepare a meal using the fresh produce they purchase, they recall the feeling when they bought from their local growers, and trust begins to grow.

Communities flourish when relationships are developed, connections are made, and trust is built. And that’s what can happen at a Farmers Market. It can be the catalyst for community building. And it isn’t a bad place to pick up some fresh, good-tasting food either!