How to do it? Some of the things that attract young folks also attract others: a town that is clean and attractive; available and affordable housing; a great place to raise kids; and a place that makes them feel welcome. Beyond the basics are some other important attractors.

Economic opportunities. This generation tends to be very entrepreneurial, so it is particularly important for communities to support and nurture entrepreneurship. Small business incubators and high-speed internet are very good drawing cards, along with community investment in entrepreneurial activities.

Fairfield, Iowa, is an excellent example. Monthly entrepreneurial activities are held along with an annual “Idea Bounce” to generate new ideas and businesses. While this type of activity may challenge very small communities, collaborating with other towns to broaden capacity can address the challenge.

Farms and ranches. Communities should identify those farmers and ranchers interested in transitioning and identify beginners who want to get a start – there are many out there. Make this information available on your website.

Social connections. This generation thinks like entrepreneurs, but relationships and family often come first. They want to connect with others their own age. Garden County, Nebraska, organizes gatherings for young people living within the county and provides occasional evenings of music, good food, good conversation and babysitting. Don’t underestimate the importance of a good gathering place.

Good broadband internet capacity. Gen Y needs good Internet access. I’ve had conversations with some members of this generation who have told me they could not possibly move to a community that did not have good Internet access. It’s important.

Advertise and market your town. Reach out to this demographic, and be creative about it. Hartington, Nebraska, has set up an alumni Facebook page; other communities have created websites that draw people in. But don’t forget the personal touch. A call or letter allows them to connect on a personal level – something that is also very important to this generation.

Contact: Kathie Starkweather, kathies@cfra.org or 402.438.8496 for more information and ideas.