New immigrants have started new businesses throughout the country. However, in small towns with growing new immigrant populations, we found that few long-time residents patronize these new businesses. And few new immigrants patronize long-time residents’ businesses. It seems like a missed opportunity.
Language barriers or the fear of not being welcome are often causes. How can you break through that barrier? We asked that question in two small towns recently. Part of the answer seems to be in developing inclusive “Business to Business” tours.