Small Business News

Social Media as a Marketing Tool

Facebook, Twitter, YouTube, LinkedIn, RSS Feeds, etc. Are you using these in your marketing plan? Social media is highly touted today as a way to do inexpensive marketing. But is it right for your business?

Welcome to the Desert

Driving down a two-lane highway in rural Nebraska last spring, I passed a Native American man riding an old bicycle toward the nearby Omaha Indian Reservation. We were at least 7 miles from the nearest town, and he had four grocery bags bulging with food slung over his handlebars as he worked to climb a hill. I’ll bet a week’s worth of groceries that he wasn’t biking for the exercise.

This is what a food desert looks like in rural America.

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