Small Business News

Red Road Herbs Pairs Herbs and Nature for Better Health

Turning off the county road, you know exactly where you are. First you spot the signs. Then your eyes light on the herb garden. You have arrived at Red Road Herbs, east of Stanton, Nebraska.

The next pleasure is meeting Rachel Liester. You realize immediately this business is also Rachel’s passion. She loves teaching others how to use plants in everyday life for better health.

Technical Assistance a Hallmark for REAP–Thousands Receive Help

Since inception in 1990, REAP has been known as a lending program that also gives stellar technical assistance/counseling to our clients. We offer the service to startup and existing small businesses at the business site, over the phone, and via email.

More often than you might think, a REAP client will need multiple lending sources to finance their business opportunity. These business planning services are part of our Technical Assistance, and they often lead to leveraged lending.

Meet Juan Sandoval, REAP Hispanic Business Center Director

I grew up in the 3rd largest city in Venezuela. When I moved to Norfolk, Nebraska in 1999, it was a bit of a culture shock. But I love that everyone in town knows who I am. Everywhere I go, I run into a friend.

I have learned to appreciate the little things in life. When I’m driving through Nebraska, I take a moment every day to look at the beautiful prairies, small farms, red barns, soy and corn fields, feedlots, and many brick buildings dating from the 1800-1900s. In all, Rural America is a great place to live.

REAP Staff the Hardest Working in the Country!

REAP is well known as the go-to program for entrepreneurs in need of services including lending, loan packaging, one-on-one counseling, business plan development, and specialized entrepreneurial training.

Our staff has come a long way since we began in 1990. Initially, REAP was a full-service Peer-Group lending program. The ability to organize and maintain peer groups was a high priority for staff back then.

By the late 1990’s, direct lending had become the norm. Working one-on-one with entrepreneurs became a prized skill, in addition to working with others.

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