Holiday cards, gifts, family gatherings, snowflakes, and hot chocolate. I seem to be forgetting something in that long list of signs of the season. Oh yes, I recall – appeals, appeals, appeals. They come in your mailbox, they come in your e-mail, they ring bells near a red bucket in front of stores you frequent or come in the form of a plate at church.
This time of year fundraising requests seem to be everywhere. The can be frustrating, they can be annoying, they can be downright infuriating. We know; we get them too.
However nonprofit organizations don’t bombard you without reason. More than any other month, donors have shown nonprofits they prefer to give in the month of December. This happens for many reasons. Year-end tax incentives, a feeling of gratitude, guilt, or holiday cheer may all be factors.
Whatever the reason, in 2014, 18% of all giving occurred in the month of December, and 19% of all online donations happen during the month of December. In fact, 10% of all donations annually occur on December 29, 30, and 31.
As a nonprofit, we know our fundraising efforts can match the description above, but please bear with us. Our efforts, (work you believe in) do not get done for free. We need to take advantage of these nationwide trends to ensure we can keep our people employed, our mission afloat, and our donors and supporters (you) proud of the work we do.
Thank you for all of your support and Happy Holidays to you and yours.
Tyler Vacha, Development & Operations Director
PS. Did you know 79% of people polled said they would rather have a charitable donation made in their honor than receive a gift? - Food for thought.
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