MarketPlace Program
Come to the MarketPlace!
February 27, 2008 - New World Inn, Columbus, Nebraska
We are pleased to offer a dynamic, educational, and varied hands-on program designed for entrepreneurs of all caliber. Whether you have a start-up or existing business, agricultural or community-based, we will have sessions to help improve your bottom line. Multiple concurrent sessions will run throughout the day.
Download notes from the morning keynote - Top 10 Things I've Learned as a Marketer
Download notes from Kipp's Branding workshop - Branding Your Product or Service
Download the schedule
Schedule
7:00-noon, Registration*
8:00-9:00 a.m., Welcome, Chuck Hassebrook, Center for Rural Affairs and Morning Keynote, Kipp Kreutzberg, Theravance Inc.
9:00-9:15 a.m., Break
9:15-10:15 a.m., Teach-ins I
10:15-10:45 a.m., Break (Visit the Exhibits)
10:45-11:45 a.m., Teach-ins II
11:45-12:15 p.m., Break (Visit the Exhibits)
12:15-1:15 p.m., Lunch and Networking Tables See the Networking Topics
1:15-1:30 p.m., Break (Visit the Exhibits)
1:30-2:30 p.m., Teach-ins III
2:30-3:00 p.m., Break (Visit the Exhibits)
3:00-4:00 p.m., Teach-ins IV
4:00-4:15 p.m., Break
4:15-5:00 p.m., Closing Keynote, Andrea Friedrickson, AIM, Opening the Door to Your Success
* Pre-registration available Tuesday evening, Feb. 26, from 7 to 9:00 p.m.
Download the program.
See the presenter biographies
2008 MarketPlace Keynotes
Morning Keynote: Kipp Kreutzberg
The Top Ten Things I Have Learned Along The Way As A Professional Marketer/Entrepreneur Download Keynote handout
1 - Never enter a market without a preconceived exit.
2 - Never enter a market without a sustainable competitive advantage
Product, Price, Promotion, Place.
3 - Never enter a market without a preconceived objective.
Plan the Work. Work the Plan.
4 - Three key constituents will determine a business’ success: investors, employees, and customers. Seek to harmonize them. But never, never lose sight of the customer.
5 - Always seek to know more about your customers. He/she with the greatest customer insight wins.
6 - Always leverage time and timing as a most valued asset.
7 - Always do your best. Aspire to flawless implementation.
8 - Always figure out your mistakes, publicize them and celebrate them.
9 - Always manage risk aggressively.
10 - Foster candor and accountability. Never take things personally. Laugh a lot.
Closing Keynote: Andrea Friedrickson
Opening the Door to Your Success through Leadership.
As we get caught up in the day-to-day activities of doing our job and building our businesses, it is easy to forget that we are leaders in our community and others are watching as a result. We can have a profound impact on what happens in our business or community and what the future of our community will be. How do we become leaders with purpose?
There are five different roles we could play on any given day that demonstrates leadership. The key is to perform those roles on purpose. Living and acting with purpose will make a difference in your business, community, family and your life.
*Learn the five roles of a leader.
*Understand how you’re making leader-like decisions.
*Model ways to inspire others daily.
2008 MarketPlace Teach-in Schedule and Descriptions
Teach-ins I, 9:15 a.m. to 10:15 a.m.
Business Development
So You Want to Turn Your Business Over
Find out the keys to successful business succession or transition. Hear how one business owner made it happen!
Presenters: Glennis McClure, Federal Reserve Bank, Omaha NE; Greg and Dixie Zabka, Wood-Zabka Funeral Home, Seward NE
Financing
Keys to Successful Start-up (Preparing to Ask for Funding)
Have you done your homework? What do you know about your target market, competitive edge, etc.? Learn about elements of a Business Plan that may persuade a lender to take a risk with you.
Presenter: Eugene Rahn, REAP, Center for Rural Affairs, Atkinson NE
Marketing
Branding your Product or Service
You only have one chance to make a GREAT first impression to your potential customers. How is your product or service going to stand out and be the one customers purchase? Download session notes as a pdf
Presenter: Kipp Kreutzberg, Theravance Inc. Headquarters, San Francisco CA
Hispanic Business Development
Marketing Strategies (Spanish)
Discuss concrete steps you can take to increase your sales and offer an objective analysis of the advantages of marketing and advertising to grow your clientele.
Presenter: Daniel Padilla
Community Capacity
Entrepreneurial Communities – the How’s and Why’s of Growing Small Businesses and Supporting Entrepreneurship
A look at how to make communities entrepreneurial and why it is so important. Leslie Carlholm, economic developer, Imperial, NE, and Nancy Glaubke, Business Development Coordinator, Ord, NE, will discuss what's going on in their communities and how your community can "grow from within."
Presenters: Leslie Carlholm, Economic Developer, Imperial NE; Nancy Glaubke, Business Development Coordinator, Ord, NE
Agriculture
I Want a Wind Farm on my Land
Speakers will describe two levels of wind power: utility and farm/home scale. Learn key requirements for a successful utility-scale wind farm and ways to set up a home or farm-scale wind turbine.
Presenters: Dave Rich, NPPD; Robert Byrnes, Nebraska Renewable Energy Association, Oakland NE
Technology – Pre-Registration Required (University of Nebraska Extension BIT Mobile)
Your Online Business - Kick It Up A Notch! - 2 hour session SESSION IS FULL
Move your online storefront to the next level with the help of a website “checklist.” Get suggestions on Website organization and content. Learn about marketing and analytical tools and how to use Web 2.0 to make the online experience better for your customers.
Presenters: Tim O'Brien, DED, Lincoln NE; Connie Hancock, UNL Extension, Sidney NE
Teach-ins II, 10:45 a.m. to 11:45 a.m.
Business Development
Keep Your Business Afloat
Keys to keeping your bookkeeping on track to avoid overdraft charges, late payment penalties, etc. Tips to stay on track with tax issues.
Presenters: Connie Harvey, Efficiency Counts, Kandi Brown, H & R Block
Financing
Financing Your New or Existing Business
Hear directly from local lending sources what is available for funding new/existing businesses. What do they want you to tell them when you are making a request?
Presenters: Jeff Christensen, Deputy Director, NENEDD, Gaylord Wilcox, FNB-Schuyler
Marketing
Marketing on a Shoestring Budget
Earning publicity is every bit as important as paid advertising but how does a small business or community get it? Marketing advisor David Buchholz shares tips and tricks he’s picked up to position your limited resources for the best payoff.
Presenter: Dave Buchholz, David & Associates, Hastings NE
Hispanic Business Development
Nuts & Bolts of Business Start-up – Spanish
Are you ready to start your business? Find out the steps to bring your business idea into a successful path: writing a business plan, finding financial resources and support to turn our ideas into reality.
Presenter: Adriana Dungan, REAP Hispanic Business Center Director, South Sioux City NE
Community Capacity
Importance of Public Policy to Small Business and Rural Communities
Why are public policy and the decisions being made important to you as a small business owner or a community member? Discuss what has come out of public policy legislation such as the Farm Bill and state policy.
Presenters: Dan Owens, Center for Rural Affairs Rural Organizer, Lyons NE; Jon Bailey, Center for Rural Affairs Research & Analysis Director, Bancroft NE
Agriculture
Starting and Running Your Agritourism Business
Hear personal stories from experienced ag tourism businesses. How do you get started, and how do you avoid common mistakes, including those these folks made?
Presenters: Connie Hintz & Shelli Hintz, Poppy’s Pumpkin Patch; Sue Ann Switzer, Calamus Outfitters
Technology – Pre-Registration Required (University of Nebraska Extension BIT Mobile)
Your Online Business - Kick It Up A Notch! SESSION IS FULL
Teach-ins III, 1:30 p.m. to 2:30 p.m.
Business Development
Out of the Red, Into the Black
Learn how two local business owners created profitable, successful businesses.
Presenter: Mike Fleming, Mike’s Auto Sales, Columbus NE; Rita Pflasterer
Financing
Cash is KING!
Where has all the money gone? Your Cash Flow Statement should answer that question. Understand how to prepare and use a Cash Flow Statement, and see why it is important to your business success!
Presenter: Kendall Scheer, Wells Fargo Bank
Marketing
Packaging Your Product or Service
Potential customers form an impression of a product or service in just seconds. Learn the basics of how to properly package both products and services to quickly impart your “story” and attract your customers.
Presenters: T.J. Zark, MileWide Media, Atkinson NE; John Miller, Acclaim Identification Products
Marketing
Marketing on a Shoestring Budget
Earning publicity is every bit as important as paid advertising but how does a small business or community get it? Marketing advisor David Buchholz shares tips and tricks he’s picked up to position your limited resources for the best payoff.
Presenter: Dave Buchholz, David & Associates, Hastings NE
Hispanic Business Development/Technology – Pre-Registration Required (University of Nebraska Extension BIT Mobile)
Marketing Your Products on the Internet (Spanish) SESSION IS FULL
Learn to leverage e-commerce and use the internet as a marketing tool. Get insight on how to grow you business through targeted advertising and get tips on how to build strategic relationship through networking.
Presenter: Miguel Angel Felix, Midwest Health Partners, Norfolk NE
Community Capacity
International Economic Gardening and Community School Program
Economic Gardening teaches youth and adults how to successfully buy and sell products and services worldwide. Also discover the Community School Program (entrepreneurial classes in public school system).
Presenters: Nancy Eberle, Univeristy of Nebraska, Lincoln NE; Deborah Murray, University of Nebraska, Kearney NE
Agriculture
Reaching Customers for Direct Marketing of Food
Panelists will share ways to reach potential customers for direct marketing of local foods. Tell your story on radio and use that as a springboard to other activities. The Buy Fresh Buy Local campaign promotes and supports locally raised food; hear how to get involved.
Presenters: Sandy Patton; Curt Arens; Billene Nemec
Teach-ins IV, 3:00 p.m. to 4:00 p.m.
Business Development
Want a Return? Try Exceptional Customer Service
Learn how exceptional customer service can improve your bottom line and how your community can provide Red Carpet Customer Service to visitors.
Presenters: Kay Ann Kerkhove, Adele Schmidt, Kay’s Place for Massage Therapy, Columbus NE; Connie Francis, UNL Extension, Red Carpet Program, Lincoln NE
Financing
Cash is KING!
Where has all the money gone? Your Cash Flow Statement should answer that question. Understand how to prepare and use a Cash Flow Statement, and see why it is important to your business success!
Presenter: Kendall Scheer, Wells Fargo Bank
Marketing
Importance of Niche Marketing
A permanent fixture for successful businesses is marketing. Two successful Nebraska niche marketing companies will share tips and pitfalls to watch out for.
Presenters: Susan Gracey, Nebraska Famous Steaks; Linda Reimers, Publisher and President, Design Basics, Inc.
Hispanic Business Development
Basics of Bookkeeping (Spanish)
What information do you need to keep your business on track? This session will cover the Financial Reports necessary for a successful business, including Cash Flow, Profit and Loss and Balance Sheets.
Presenter: Javier Arizmendi
Community Capacity
The Next Generation – Renewing Your Community
How do we transition our businesses into the hands of the next generation? What can we do to help them be business leaders of tomorrow? Learn business transition planning ideas targeting the next generation, and explore a successful high school entrepreneur curriculum.
Presenters: Steve Virgil, Ph.D. Creighton University, Onaha NE; Derry Trampe, Ord NE
Agriculture
High Value Products from Your Farm or Ranch
Learn how "four funny-looking chicks" turned into a line of private-label health and beauty aides. Find out how to build personal relationships in "business beyond the 4 P's" - the importance of personal relationships in making value added products a reality.
Presenters: Rhoda Bjelland, Cedar Ridge Emu Products; Krista Dittmann, Branched Oak Farm, and Cheruth Loth, Shadowbrook Farm
Technology – Pre-Registration Required (University of Nebraska Extension BIT Mobile)
Market Your Business Using Podcasts! SESSION IS FULL
What’s with this podcasting craze? In this session you'll explore how podcasts are being used today, what it takes to create a podcast, and talk about how podcasts might be beneficial to your business/organization or group.
Presenters: Leslie Crandall, Carroll Welte, and Dewey Teel, UNL Extension Educators
Download a copy of the full schedule.
Contact conference planner Joy Marshall for more information: 402.614.5558 or email joym@cfra.org.
See you on February 27th!
February 27, 2008 - New World Inn, Columbus, Nebraska
We are pleased to offer a dynamic, educational, and varied hands-on program designed for entrepreneurs of all caliber. Whether you have a start-up or existing business, agricultural or community-based, we will have sessions to help improve your bottom line. Multiple concurrent sessions will run throughout the day.
Download notes from the morning keynote - Top 10 Things I've Learned as a Marketer
Download notes from Kipp's Branding workshop - Branding Your Product or Service
Download the schedule
Schedule
7:00-noon, Registration*
8:00-9:00 a.m., Welcome, Chuck Hassebrook, Center for Rural Affairs and Morning Keynote, Kipp Kreutzberg, Theravance Inc.
9:00-9:15 a.m., Break
9:15-10:15 a.m., Teach-ins I
10:15-10:45 a.m., Break (Visit the Exhibits)
10:45-11:45 a.m., Teach-ins II
11:45-12:15 p.m., Break (Visit the Exhibits)
12:15-1:15 p.m., Lunch and Networking Tables See the Networking Topics
1:15-1:30 p.m., Break (Visit the Exhibits)
1:30-2:30 p.m., Teach-ins III
2:30-3:00 p.m., Break (Visit the Exhibits)
3:00-4:00 p.m., Teach-ins IV
4:00-4:15 p.m., Break
4:15-5:00 p.m., Closing Keynote, Andrea Friedrickson, AIM, Opening the Door to Your Success
* Pre-registration available Tuesday evening, Feb. 26, from 7 to 9:00 p.m.
Download the program.
See the presenter biographies
2008 MarketPlace Keynotes
Morning Keynote: Kipp Kreutzberg
The Top Ten Things I Have Learned Along The Way As A Professional Marketer/Entrepreneur Download Keynote handout
1 - Never enter a market without a preconceived exit.
2 - Never enter a market without a sustainable competitive advantage
Product, Price, Promotion, Place.
3 - Never enter a market without a preconceived objective.
Plan the Work. Work the Plan.
4 - Three key constituents will determine a business’ success: investors, employees, and customers. Seek to harmonize them. But never, never lose sight of the customer.
5 - Always seek to know more about your customers. He/she with the greatest customer insight wins.
6 - Always leverage time and timing as a most valued asset.
7 - Always do your best. Aspire to flawless implementation.
8 - Always figure out your mistakes, publicize them and celebrate them.
9 - Always manage risk aggressively.
10 - Foster candor and accountability. Never take things personally. Laugh a lot.
Closing Keynote: Andrea Friedrickson
Opening the Door to Your Success through Leadership.
As we get caught up in the day-to-day activities of doing our job and building our businesses, it is easy to forget that we are leaders in our community and others are watching as a result. We can have a profound impact on what happens in our business or community and what the future of our community will be. How do we become leaders with purpose?
There are five different roles we could play on any given day that demonstrates leadership. The key is to perform those roles on purpose. Living and acting with purpose will make a difference in your business, community, family and your life.
*Learn the five roles of a leader.
*Understand how you’re making leader-like decisions.
*Model ways to inspire others daily.
2008 MarketPlace Teach-in Schedule and Descriptions
Teach-ins I, 9:15 a.m. to 10:15 a.m.
Business Development
So You Want to Turn Your Business Over
Find out the keys to successful business succession or transition. Hear how one business owner made it happen!
Presenters: Glennis McClure, Federal Reserve Bank, Omaha NE; Greg and Dixie Zabka, Wood-Zabka Funeral Home, Seward NE
Financing
Keys to Successful Start-up (Preparing to Ask for Funding)
Have you done your homework? What do you know about your target market, competitive edge, etc.? Learn about elements of a Business Plan that may persuade a lender to take a risk with you.
Presenter: Eugene Rahn, REAP, Center for Rural Affairs, Atkinson NE
Marketing
Branding your Product or Service
You only have one chance to make a GREAT first impression to your potential customers. How is your product or service going to stand out and be the one customers purchase? Download session notes as a pdf
Presenter: Kipp Kreutzberg, Theravance Inc. Headquarters, San Francisco CA
Hispanic Business Development
Marketing Strategies (Spanish)
Discuss concrete steps you can take to increase your sales and offer an objective analysis of the advantages of marketing and advertising to grow your clientele.
Presenter: Daniel Padilla
Community Capacity
Entrepreneurial Communities – the How’s and Why’s of Growing Small Businesses and Supporting Entrepreneurship
A look at how to make communities entrepreneurial and why it is so important. Leslie Carlholm, economic developer, Imperial, NE, and Nancy Glaubke, Business Development Coordinator, Ord, NE, will discuss what's going on in their communities and how your community can "grow from within."
Presenters: Leslie Carlholm, Economic Developer, Imperial NE; Nancy Glaubke, Business Development Coordinator, Ord, NE
Agriculture
I Want a Wind Farm on my Land
Speakers will describe two levels of wind power: utility and farm/home scale. Learn key requirements for a successful utility-scale wind farm and ways to set up a home or farm-scale wind turbine.
Presenters: Dave Rich, NPPD; Robert Byrnes, Nebraska Renewable Energy Association, Oakland NE
Technology – Pre-Registration Required (University of Nebraska Extension BIT Mobile)
Your Online Business - Kick It Up A Notch! - 2 hour session SESSION IS FULL
Move your online storefront to the next level with the help of a website “checklist.” Get suggestions on Website organization and content. Learn about marketing and analytical tools and how to use Web 2.0 to make the online experience better for your customers.
Presenters: Tim O'Brien, DED, Lincoln NE; Connie Hancock, UNL Extension, Sidney NE
Teach-ins II, 10:45 a.m. to 11:45 a.m.
Business Development
Keep Your Business Afloat
Keys to keeping your bookkeeping on track to avoid overdraft charges, late payment penalties, etc. Tips to stay on track with tax issues.
Presenters: Connie Harvey, Efficiency Counts, Kandi Brown, H & R Block
Financing
Financing Your New or Existing Business
Hear directly from local lending sources what is available for funding new/existing businesses. What do they want you to tell them when you are making a request?
Presenters: Jeff Christensen, Deputy Director, NENEDD, Gaylord Wilcox, FNB-Schuyler
Marketing
Marketing on a Shoestring Budget
Earning publicity is every bit as important as paid advertising but how does a small business or community get it? Marketing advisor David Buchholz shares tips and tricks he’s picked up to position your limited resources for the best payoff.
Presenter: Dave Buchholz, David & Associates, Hastings NE
Hispanic Business Development
Nuts & Bolts of Business Start-up – Spanish
Are you ready to start your business? Find out the steps to bring your business idea into a successful path: writing a business plan, finding financial resources and support to turn our ideas into reality.
Presenter: Adriana Dungan, REAP Hispanic Business Center Director, South Sioux City NE
Community Capacity
Importance of Public Policy to Small Business and Rural Communities
Why are public policy and the decisions being made important to you as a small business owner or a community member? Discuss what has come out of public policy legislation such as the Farm Bill and state policy.
Presenters: Dan Owens, Center for Rural Affairs Rural Organizer, Lyons NE; Jon Bailey, Center for Rural Affairs Research & Analysis Director, Bancroft NE
Agriculture
Starting and Running Your Agritourism Business
Hear personal stories from experienced ag tourism businesses. How do you get started, and how do you avoid common mistakes, including those these folks made?
Presenters: Connie Hintz & Shelli Hintz, Poppy’s Pumpkin Patch; Sue Ann Switzer, Calamus Outfitters
Technology – Pre-Registration Required (University of Nebraska Extension BIT Mobile)
Your Online Business - Kick It Up A Notch! SESSION IS FULL
Teach-ins III, 1:30 p.m. to 2:30 p.m.
Business Development
Out of the Red, Into the Black
Learn how two local business owners created profitable, successful businesses.
Presenter: Mike Fleming, Mike’s Auto Sales, Columbus NE; Rita Pflasterer
Financing
Cash is KING!
Where has all the money gone? Your Cash Flow Statement should answer that question. Understand how to prepare and use a Cash Flow Statement, and see why it is important to your business success!
Presenter: Kendall Scheer, Wells Fargo Bank
Marketing
Packaging Your Product or Service
Potential customers form an impression of a product or service in just seconds. Learn the basics of how to properly package both products and services to quickly impart your “story” and attract your customers.
Presenters: T.J. Zark, MileWide Media, Atkinson NE; John Miller, Acclaim Identification Products
Marketing
Marketing on a Shoestring Budget
Earning publicity is every bit as important as paid advertising but how does a small business or community get it? Marketing advisor David Buchholz shares tips and tricks he’s picked up to position your limited resources for the best payoff.
Presenter: Dave Buchholz, David & Associates, Hastings NE
Hispanic Business Development/Technology – Pre-Registration Required (University of Nebraska Extension BIT Mobile)
Marketing Your Products on the Internet (Spanish) SESSION IS FULL
Learn to leverage e-commerce and use the internet as a marketing tool. Get insight on how to grow you business through targeted advertising and get tips on how to build strategic relationship through networking.
Presenter: Miguel Angel Felix, Midwest Health Partners, Norfolk NE
Community Capacity
International Economic Gardening and Community School Program
Economic Gardening teaches youth and adults how to successfully buy and sell products and services worldwide. Also discover the Community School Program (entrepreneurial classes in public school system).
Presenters: Nancy Eberle, Univeristy of Nebraska, Lincoln NE; Deborah Murray, University of Nebraska, Kearney NE
Agriculture
Reaching Customers for Direct Marketing of Food
Panelists will share ways to reach potential customers for direct marketing of local foods. Tell your story on radio and use that as a springboard to other activities. The Buy Fresh Buy Local campaign promotes and supports locally raised food; hear how to get involved.
Presenters: Sandy Patton; Curt Arens; Billene Nemec
Teach-ins IV, 3:00 p.m. to 4:00 p.m.
Business Development
Want a Return? Try Exceptional Customer Service
Learn how exceptional customer service can improve your bottom line and how your community can provide Red Carpet Customer Service to visitors.
Presenters: Kay Ann Kerkhove, Adele Schmidt, Kay’s Place for Massage Therapy, Columbus NE; Connie Francis, UNL Extension, Red Carpet Program, Lincoln NE
Financing
Cash is KING!
Where has all the money gone? Your Cash Flow Statement should answer that question. Understand how to prepare and use a Cash Flow Statement, and see why it is important to your business success!
Presenter: Kendall Scheer, Wells Fargo Bank
Marketing
Importance of Niche Marketing
A permanent fixture for successful businesses is marketing. Two successful Nebraska niche marketing companies will share tips and pitfalls to watch out for.
Presenters: Susan Gracey, Nebraska Famous Steaks; Linda Reimers, Publisher and President, Design Basics, Inc.
Hispanic Business Development
Basics of Bookkeeping (Spanish)
What information do you need to keep your business on track? This session will cover the Financial Reports necessary for a successful business, including Cash Flow, Profit and Loss and Balance Sheets.
Presenter: Javier Arizmendi
Community Capacity
The Next Generation – Renewing Your Community
How do we transition our businesses into the hands of the next generation? What can we do to help them be business leaders of tomorrow? Learn business transition planning ideas targeting the next generation, and explore a successful high school entrepreneur curriculum.
Presenters: Steve Virgil, Ph.D. Creighton University, Onaha NE; Derry Trampe, Ord NE
Agriculture
High Value Products from Your Farm or Ranch
Learn how "four funny-looking chicks" turned into a line of private-label health and beauty aides. Find out how to build personal relationships in "business beyond the 4 P's" - the importance of personal relationships in making value added products a reality.
Presenters: Rhoda Bjelland, Cedar Ridge Emu Products; Krista Dittmann, Branched Oak Farm, and Cheruth Loth, Shadowbrook Farm
Technology – Pre-Registration Required (University of Nebraska Extension BIT Mobile)
Market Your Business Using Podcasts! SESSION IS FULL
What’s with this podcasting craze? In this session you'll explore how podcasts are being used today, what it takes to create a podcast, and talk about how podcasts might be beneficial to your business/organization or group.
Presenters: Leslie Crandall, Carroll Welte, and Dewey Teel, UNL Extension Educators
Download a copy of the full schedule.
Contact conference planner Joy Marshall for more information: 402.614.5558 or email joym@cfra.org.
See you on February 27th!
| Attachment | Size |
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| 2008-final-schedule.pdf | 187.96 KB |
